Book Production War Economy Standard Logo

This post is a summary of some things I learned trying to understand what the logo above means, after I discovered it on the copyright page of Introducing James Joyce (1942). Introducing is a brief selection of Joyce’s works (including selections from Dubliners, Portrait, Ulysses, and Finnegans Wake) selected and introduced (very briefly) by T. S. Eliot.

"Introducing James Joyce" Dust Jacket"

The Book Production War Econcomy Standard

The British War Economy Standard was established as a way of saving paper during the Second World War and economizing book production. Indeed, even as the war drove up demand for books1, the supply of books was constricted drastically. This reduced supply of books owes to a number of factors (a reduced labor force as individuals enlisted; a shift in printing capacity to military projects, etc.), but chief among them was the rationing of paper.2 In England,

Paper was rationed, beginning in March 1940, when publishers were allowed only 60 percent of what they had used in 1938-39. The proportion fell to 37.5 percent by January 1, 1942, when the Book Production War Economy Agreement took effect. The scheme mandated smaller type, less white space, and inferior papers and bindings. It resulted in some remarkably ugly books, but it conserved raw materials. (Rose 351)

While rationing occurred in the United States, under the direction of the War Production Board, rules for paper use seem to have been comparatively liberal.3 In Britain, by contrast, a more severe shortage led to the Book Production War Economy Agreement—an agreement between the British government and publishers which apportioned paper among publishers (based on their 1938-39 usage4) and spelled out standards for paper conservation. Valerie Holman’s Print for Victory tells the story of books in England during the second World War in detail, and includes extension discussions of the BPWEA. As an appendeix, she includes some of the details of the BPWEA. It is my chief source in this post; its a great work with truly excellent illustrations.

The BPWEA included a variety of measures for reducing, and rationalizing, paper use. For instance, as the war continued, a process evolved for prioritizing certain types of books over others (by affording an additional paper ration for books deemed “essential,” see Holman 83ff). But it also included rules for making the most efficient use of each page: “Publishers decided to focus their attention on the printed page, looking at books not as they were, but as they might be if less white space surrounded the text and the type size was reduced so that more could be printed on less paper” (Holman 72).

Measuring Paper Use

The BPWEA established rules for the maximum weight of paper and boards for binding.The weights both are based on the weight of a ream of quad crown—40"x30"—sheets. Which is not an easy measure to imagine, unless you happen to have a paper factory handy. It also required:

  • “preliminary matter” must not exceed four pages (introductions, tables of contents, and so on may be regarded as part of the text, not preliminary matter)
  • Chapter Headings and Breaks “must not be extravagantly displayed and must start not lower on the page than the height of the third line of the text on a full page. There must be no blank page between chapters. In fiction, chapters must be run on with a gap of not more than eight lines…” (qtd. in Holman 271).

For instance, this volume, USSR: Her Life and People, published in 1943 under the BPWAE, shows a chapter break that is decidedly not extravagant:

An Opening from "USSR: Her Life and People," showing a Chapter Heading

Additionally a book must meet one of two “typographical standards”:

  1. Type-to-page Ratio and Maximum Type Size: “The percentage of type-area to the page-area (untrimmed) must not be less than 58 per cent” (Holman 268). Additionally, this provision specifices maximum type sizes and leading; thus a book measuring 8.75" by 5.625"—a demy octavo—or larger can have type no larger than 11 point, with 1 point leading. A small book (smaller than crown ocatvo, 7.5" by 5in") must have type set no small than 11 pt, with (!) no leading. (The agreement includes exceptions for Children’s and Educational Books, as well as for books under 64 pages).

  2. Minimum Words per Page: Alternatively, one could meet the typographic standards by demonstrating a minimum number of words per page. The type-area must be a minimum of 55 (rather than 58) percent of the page; but one must also meet a minimum number of words per page based on format (e.g. 478 words per page for a page measuring 8.75" by 5.625"; 375 for a crown octavo volume, etc). It also includes a procedure for estimating words per page.

A book had to meet one of those two typographical standards—meaning, in effect, a publisher could choose to have wider margins but guarantee a certain number of words per page (the second standard), or a publisher could decide to have smaller margins (a larger type-area and type-to-page ratio) and stick with specified contraints for type size and leading.

Additionally, there were other exceptions: for works printed for export; for books printed as part of a pre-existing multivolume set or series, etc.

Did these contraints produce, as Rose suggests, “some remarkably ugly books”? The effects of these requirements were significant enough that one member of the Publisher’s War Emergency Committee worried that the standard was making books unreadable: “We must at all costs study the eyesight of readers,” he wrote in a letter to the Board of Trade at the beginning of 1943, “Already I have received complaints from our own Services and from the American Services that the type used in many of our books is too small” (qtd. in Holman 74).

What does this look like in practice? Here is a page from Introducing James Joyce:

Page 40 of "Introducing James Joyce"

One can feel the difference in the book: it is very thin; the boards are light (it has an unusual degree of bend for a book published in boards, feeling halfway between a hardcover and paperback). It has very little preliminary matter: the book has a blank free endpaper, a half-title page (with blank verso), and a title page (with copyright information and BPWEA statement on the verso) before the main text begins. The paper is indeed thin; if you look closely you can see through the page, to the type on the opposite side of the page.

One Inch Square of "Introducing James Joyce"

And what about the typographical standards? The page measures 7 inches by 4.75 inches. According to the BPWEA, it must have a minimum of 332.5 words per page. That calculation is made by multiplying the total area of the page by 10 words per square inch; the BPWEA specifices a slightly different requirement of words/in^2 for other formats. Per the BPWEA, estimatation of the number of words per page for a volume must be based on a count of 10 consecutive lines, taken from 10 random pages. For Introducing Joyce I got an average of 106.5 words per ten lines; 35 lines per page, means an average of 372.75 words per page. This figure is well above the BPWEA requirement; I imagine that the excerpts from Finnegans Wake contribute to surprisingly large number (they have very few paragraph breaks or short lines, and so have consistently full lines).

Introducing Joyce also meets the type-to-page ratio. By my measurement, the type area is 62.5% of the page area.

For comparison, consider this page from Boot and Saddle in Africa, published in 1943 (when the BPWEA was in full swing), but published and printed in the US.

A Page of "Boot and Saddle in Africa"

It’s copyright page declares that “This book has been manufactured in this form in compliance with orders of the War Production Board for the conservation of paper and other materials necessary for the prosecution of the War.” Yet, these requirements were far less stringent than their British counterparts. The paper of this volume is heavier (obvious in the image below), and the leading is visibly greater; chapters are started on a new page. By my measurement the type-space takes up only 47% of the page, and so fails the type-to-page requirement. The pages measure 5.5" by 8", placing it in the same category of format as Introducing James Joyce—if published under the BPWEA, it should have 10 words per square inch, or 440 words per page. Using the estimatation formula descried in the BPWEA, however, Boot and Saddle has an average of 277.2 words per page.

Here are the pages side by side, with scale preserved.

Pages of "Introducing James Joyce" and "Boot and Saddle in Africa"

The type-area of Introducing is the same size as Boot and Saddle, even though the page itself is much smaller. The type is likewise much smaller.

Computing Paper Use

I was curious whether one could compare the relative amounts of ink per page; a little bit of Python can approximate this. We have images of pages; if we sort the pixels in each vertical column by color, we can compare the total amount of black on one page to another. You could also simply sort the pixels by treating the images as a one dimensional arrays—that is, as just lists of numbers—I found this less helpful because the margins makes it harder to compare the images as a glance.

Here is what the relevant bit of code looks like:

# We use the Python Image Library
from PIL import Image

# Open the image, in PNG format.
image = Image.open('introducing-james-joyce_page90.png') 

# Load the pixel data from the image into 
# a list we can manipulate.
pixels = list(image.getdata())

# Get the dimensions of the image; Image provides a tuple
(width, height) = image.size

# In order to sort by column, we will extract each column
# of the image separately and then sort it.
# First, loop through each "column" in the image's width.
for column in range(0, width):
  # We'll build a list for just this column.
  pixelColumn = []

  # This loop extracts the color values for a column 
  # by adding each pixel, for each "row" within the 
  # current colum  to a list.
  for pixel in range(0, height):
    pixelColumn.append(pixels[x*width+column])
    
  # Now we sort the list we just generated.
  # The "sorting" I leave to a built-in Python function.
  pixelColumn = sorted(pixelColumn,reverse=True)
  
  # Now our data is sorted, but its in a list, divorced
  # from the rest of the image. We need to load it back
  # into the image itself; we use the same loop as before
  # but moving the now re-ordereddata in the opposite 
  # direction.
  for pixel in range(0, height):
    pixels[x*width+column] = pixelColumn[pixel]

# And push that altered data back to the Image object, 
# which we can now show() or save().
image.putdata(pixels)

You can see this code, modified to take a command line argument, at github. (You’ll need Python and the Python Image Library installed to run it though.)

Here are the output images for the page of Introducing James Joyce and Boot and Saddle:

"Introducing James Joyce" and "Boot and Saddle" pages, with Columns sorted of Pixels Sorted by Color

One could boil this down further to a single number using some sort of “average” to try to measure how much of a page is occupied by ink. For instance, using a function described on this StackOverflow thread, the page of Introducing James Joyce has a brightness average of 219.938548387, while Boot and Saddle is 225.179950898 Those values, I assume, are out of 255—where 0 is completely black and 255 is completely white.; that greater level of brightness represents the less crowded (or less efficiently used) page. Though the difference in number seems rather slight and certainly doesn’t capture the difference in paper use the way the average words per page statistic does.

This is an an odd, and not entirely successful, way of looking at this data; the (admittedly unpleasant to perform) calculationsThe numbing image of some poor clerk or assistant counting blocks of ten lines all day…) the BPWEA recommends better capture the amount of linguistic information compressed into physical space; though the analyses of the brightness of the images do have the advantage of registering something that the typographical standards of the BPWEA calculations do not: the effect of the print bleeding through the thin paper, visible, for instance, in the middle-gray tones in the sorted Introducing image.

Book Formats and Reading

Of course, looking at these images, one realizes that book format and expectations have changed quite a bit; while Introducing James Joyce, seems cramped on the page, and the paper is clearly too thin, it is still far more recognizable than Boot and Saddle which feels like a brick beside it—its heft and liberal use of whitespace are actually relatively alien to a reader used to the formats of genre novels, Bantam paperbacks, and Norton Critical Editions. The Penguin paperback format (which, in my estimation, Introducing is far closer to than the older format of Boot and Saddle) emerged just prior to the period of these restrictions and so is certainly not a product of the war. One might hazard, however, that the requirements of the BPWEA helped cement certain expectations for our experience of the page. While, as Rose, contends, these standards produced some ugly books, they also may have improved book design overall. Holman notes, “Although books published in the Second World War are more often remembered for their typographical severity than for their visual richness, it was a period in which the need to convey information swiftly and succinctly placed a premium on good design” (112).

And indeed, Brandt suggests a very specific salutary effect of the US’s own (more limited) paper rationing: Brandt’s essay is a sort of ranty screed about how the United States is “culturally” “one of the backward nations of the world” (88), but I’ll take his observations on book formats.

Publishers took as a first step, and a most desirable one, the making of thinner books. During the lush twenties publishers adopted the British practice of bulking books, on the theory that bookstore customers would feel that they were getting more for their money if the bulk were greater. The customer naturally was confused by seeing two books at the same price, one twice the thickness of the other; and, unless he were truly discriminating, he tended to buy the bulkier. The bulked book created a real space problem for libraries as well as for the individual collectors. Under weight restrictions, publishers had to yield to the use of lighter papers, with the result that the buyer who was accumulating a library could afford, on a space basis, to buy more books. (102)

(I wish I knew more about the extent to which “bulky books” were a “British practice,” and what that history is.) Whether or not space was really the premium Brandt suggests, it does seem plausible that the restrictions of the BPWEA (and the milder American I, of course, have said nothing about continental book publishing, or publishing elsewhere in the British colonies, or in Japan, or North Africa, or the Middle East—all of which was, no doubt, affected. It is worth noting that because of the costs under the BPWEA, some British publishers moved their printing to India. regime) did affect our own present expectations for print formats.

Notes

  • 1—“The stress of World War II actually increased demand for books, out of a need for distraction, for understanding the world situation, or for somethign to do during long blackouts. In Halifax, public library loans jumped from 716,000 in 1938 to just over a million in 1945… In February 1940, 62 percent of adults were reading a book, falling to 51 percent in 1941 and 45 percent in 1946-7” (Rose 350-51). I’m not entirely sure what that figure about adults “reading a book” means.

  • 2—In part the paper shortage was a function of the fact that most of the paper used in British printing used esparto grass, imported from North Africa, then under French colonial control.

  • 3—The early years of the war are described by Joseph Brandt as a boom-time for American book publishers. “Publishers have never before enjoyed either such extraordinary prosperity or such extraorindary difficulties in producing books… Book sales had increased in 1943 form 20 to 30 percent over 1942, even though questions of paper rationing and manufacturing were assuming ever more serious proportions” (101). The chief effects Brandt describes are an attempt to save paper by reducing paper weight. “The War Production Board… issued a curtailed order for the book-publishing industry, which in 1944 was increased. Publishers were permitted to use only 75 per cent of the weight of paper they had used in 1942” (101-102). This is a less drastic reduction and one that applies only to paper weight used in the interest of reducing overall; it does not seem to be put an absolute cap on paper usage, nor does Brandt mention any specifically typographical requirements.

  • 4—One rather perverse effect of this accounting is that a publisher who happened to have an especially good year in 1938-39 continued to reap the benefit of that expanded ration throughout the war yers and beyond. One such publisher was Hutchinson, who had a best-seller with Hitler’s Mein Kampf that year (see Holman 12, 252-254).

Works Cited

  • Brandt, Joseph. “War and the Book Trade.” Book and Libraries in Wartime. Ed. Pierce Butler. Chicago: U of Chicago P. 1945. Print.

  • Holman, Valerie. Print for Victory: Book Publishing in England, 1939-1945. London: British Library, 2008. Print.

  • Lambie, Thomas. Boot and Saddle in Africa. Philadelphia: Blakiston Co. 1943. Print.

  • Rose, Jonathan. “Modernity and Print I: Britain 1890-1970.” A Companion to the History of the Book. Malden, MA: Blackwell, 2007. 341–353. Print.